Paulo, knowning by Brazilians as “the concrete jungle” is a vast gray landscape with skyscrapers, diversity in culture, leisure and ethnicities. This city branding proposition try to represent their multiracial lines, mixing the modern with the classic and connect today with the future. It uses the current slogan of the city in its current branding. Emphasis on several areas of leisure, building and estabelicimentos known and seen day to day by  Paulo with an artistic and functional air.


通过巴西人圣保罗，知道的“混凝土丛林景观带”是一个广大的灰色的摩天大楼中， 多样性的文化、休闲和种族特点。本市的多种族试图代表他们的品牌主张），与经 典的和现代的混合连接的今天与未来。它使用当前的口号，在其目前的城市品牌。多区重 点建设和休闲机构，由已知的和看到的，日常的功能与艺术和圣保罗市的空气。

 



来源：https://www.behance.net/gallery/26487879/Sao-Paulo-City-Rebrand-Propose